Having built their success on a dynamic, professional and personal service, William Duncan were looking to develop a digital presence to reflect their core values. We were briefed to deliver a website that ‘breaks the mould’ for their sector with a multi platform, enjoyable user journey.
This lead to our creative team developing a core message that sits at the heart of their business. "Do what you
love, let us do the rest"
With the strapline created, we were able to develop a user journey and bespoke styling to carry the strong brand ethos throughout the website. This was delivered through the use of friendly, professional images, plain talking and colourful, big button navigation.