Rebrand and new website developed for national mobile phone retailer.


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the brief

Create a fun and dynamic brand that is memorable and stands out from the other phone retailers.

Sprint are an agile and fast moving company who like to have lots of fun while delivering an outstanding service. They approached BBD to develop a strong brand that reflects this ethos and roll it out through all marketing material, including two new websites: one targetting business users and one aimed at consumers.

our solution

Being a people business, we created a unique set of unique characters.

These characters were named the Sprint Heros and a hero was born for every division within the business. From this, we developed a fun and exciting range of brand collateral that really made the business stand out from the crowd. This included advertising, car livery, digital marketing and two content managed websites. The brand has proved a perfect match for the sprint team.

We delivered for them, let's do it for you >
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